Palacio de Hierro is the biggest and most prestigious retail brand in Mexico City. Compared only to conglomerates like Bloomingdales & Sacks Fith Av in NYC.
Palacio´s campaigns are #1 in the country not only in remembrance, but also because they shape the way Mexicans see advertising and commerce, it´s the bar other brands and agencies are measured against.
FESTIVAL DE BELLEZA Y FRAGANCIAS ( Beauty and fragrances Festival )
Amamos los puntos ( we Love the dots )
It´s probably Palacio´s biggest anual promotion. The more you buy the more store credit ( puntos ) you get.
Rebajas de verano ( Summer Sale )
Palacio´s summer sales have always been driven by showing as many looks as possible with out making it feel like a hard sale, more like a look book.
REBAJAS DE INVIERNO ( WINTER SALE )
Palacio´s winter sales have always been driven by showing as many looks as possible with out making it feel like a hard sale, more like a look book.