Synesthesia is a condition in which one sense (for example, hearing) is simultaneously perceived as if by one or more additional senses such as sight. Another form of synesthesia joins objects such as letters, shapes, numbers or people's names with a sensory perception such as smell, color or flavor. The word synesthesia comes from two Greek words, syn (together) and aisthesis (perception). Therefore, synesthesia literally means "joined perception."
We were tasked by Yoplait to show people that their yogurt had joined perceptions while consumen it, since its the only yogurt in Mexico that has real chunks of fruits which you can feel while you drink the product, thats how we came up with this crazy concept that ended up revamping the brand in Mexico city